malo
THE BRAND
Malo is an Italian luxury brand of cashmere, started in Florence in 1972 by brothers Alfredo and Giacomo Canessa.
The Malo cashmere production technique originates in Mongolia. The fleece is made into cashmere after spinning and dyeing in Italian workshops. The final weaving is performed with traditional hand-made frames and modern machinery.
Their boutiques are present in Italy, France, Spain, the United States, Russia, Japan and South Korea.
Today Malo is recognised as a leading cashmere sweater collection internationally after continually taking the world by storm with "the perfect sweater" since the 70s.
MY SERVICE
I was brought in during two time periods, the first regarded designing the best womenswear cashmere sweater you wish to own and that was my motto.
Timeless and innovate, carefully creating for the present of the brands DNA and simultaneously towards its future. Second time around, after the brand was sold to Itierre, my responsibility became design director for all products, with the focus on seamlessly uniting the whole line on the highest level possible.